Insomniac

Insomniac

2025

Overview

Revolutionizing Lineup & Set Times — Enhancing flexibility and efficiency to empower a more intuitive way to discover, navigate, and plan personalized festival experiences with confidence.

Insomniac is a global leader in live event production uniting millions of fans each year through immersive electronic music experiences. Lineup & Set Times is a key element in its digital experience, but functionally, it failed to support the same level of engagement and clarity that defines its events. What should’ve been empowering often felt overwhelming, cluttered, or unfriendly.

Inspired by my own experience as a fan, this project explored the chance to rethink and revolutionize what Lineup & Set Times could feel like if the focus was on clarity, simplicity, and flexibility. I led a foundational transformation to elevate this experience and make it as intuitive and desirable as possible.

Role

Lead Product Designer

Team

Lisa Son

Full case study coming soon!

© 2025

© 2025

© 2025

3:50 AM UTC